Digital Marketing you won’t forget.
Creativity with Strategy and Data Analysis.
About me.
Originally from Boston, I spent a decade in London and have been working in digital marketing for over 13 years. I began my career at Hi Mum! Said Dad, a top mobile marketing agency, where I quickly gained hands-on experience in performance marketing, creative strategy, and brand storytelling. Since then, I’ve partnered with startups, scale-ups, and global brands to deliver results-driven strategies that move the needle.
During my four years at SilkFred, I played a key role in growing the company’s revenue 5x, leading initiatives across email, paid media, influencer partnerships, and content. I later moved into a Marketing Lead role, managing a team and building scalable systems to help small businesses streamline and grow.
As a freelancer, I’ve led major campaigns for clients across eCommerce, tech, and sustainability — most notably heading up the marketing strategy for the $100M XPRIZE Carbon Removal and other high-visibility, global impact projects.
As a senior copywriter, I have a way with words — but I’ll let you be the judge of that.
Written by me, this blog covers all digital marketing topics, such as data analytics, multi-channel strategy, copywriting, budgeting, paid advertising (PPC), content distribution, creation, and more.
Have a topic you’d like me to cover? Let me know!