5 digital marketing strategy tips
Creating a killer digital marketing strategy is just as important as implementing it with tracking. Here are five tips to guide you towards a dependable strategy and multi-channel success.
Organize your template - This is a basic step, but it’s an important one as it structures everything. Branding should be considered, and any colour codes or logos should be added from the get-go. After your cover and end slides are ready, organise your Table of Contents to lay out the outline of your strategy, which will determine the final presentation and how easy to digest your final product is.
Pick your Platforms - Of course, there are many platforms to choose from. From social media platforms (Instagram, TikTok, Twitter, etc.) to email marketing (Klaviyo, Mailchimp, etc.) and PPC (Google Ads, Paid Social, etc.), you’ll need to know which platforms your brand will be focusing on and how. Remember that each platform has its own language and purpose. While the languages are universal, the purpose each platform serves is not; how you position each channel within your strategy and the content you produce will be customised to your brand persona, audience behaviour, and objectives. Which platforms you decide to focus on should be based on where your audience is and where they engage most.
Plan your Collaborations - How many collaborations do you want to implement per year? Per quarter? Per month? How many of those will be giveaways? Who will each collaboration be with and how do they align? What will the terms and conditions be? What does the timeframe and preparation lead time look like? Your marketing budget will have a dedicated amount for collaborations and giveaways to give you an idea of what collaborations are possible, how many, and what scale you’ll be working with. Pro tip: Collaboration budgets can be 10 - 20% of your total annual marketing spend.
Plan your Campaigns - How many campaigns will you implement each year? What objectives does your brand have to achieve each quarter? What topics are at the front of your audience’s mind throughout the year? Are there any industry trends or SEO reports that offer campaign opportunities? Are there any milestones or specific holidays that need celebrating? Are there any clear winners from the past that should be rerun or repurposed? These are just some of the questions you should be asking yourself and your team when planning campaigns. Know your budget, get inside the minds of your audience, and be a trailblazer - planning your campaigns is where creativity happens.
Consider Organic vs. Paid - Organic social should be utilised for testing, while paid advertising is more for organic wins and re-testing. Some platforms may be more valuable to test on than others, but each one should be considered from an organic vs. paid point of view when building a strategy. Why is this? Of course, budgeting is one; secondly, organic content will have different objectives than paid ads will, and this needs to be integrated throughout.
Need help with your digital marketing? Get in touch or email styledbygracieclemens@gmail.com.
