Digital Marketing Audit Wins for MyOva
Helping MyOva help women living with PCOS
THE CHALLENGE
MyOva, a purpose-driven provider on a mission to help women living with Polycystic Ovary Syndrome (PCOS), has found a natural way to create and distribute supplements and educational resources that help women.
While they solved the problem of how to live with PCOS, they faced the challenge of getting the word out. This resulted in slow revenue growth and low engagement across digital channels. Although their audience slowly grew, social media and email marketing efforts failed to convert effectively. The brand needed a comprehensive marketing strategy overhaul to drive revenue, increase engagement, and establish itself as an industry leader.
That’s where I came in.
Back-in-stock alerts and leveraging color trends were two strategies that generated thousands in revenue for ecommerce brands I’ve worked with. MyOva was one of them, and my digital marketing audits confirmed it. Watch to find out how.
THE OPPORTUNITY
MyOva brought me on board to transform their overall marketing strategy. Key areas of focus included:
Enhancing Social Media Engagement: Shifting content strategy to emphasize press, collaborations, memes, thought leadership, educational posts, data analysis, and content marketing.
Optimizing Email Campaigns: Developing targeted email campaigns to drive sales and engagement, with a focus on consistent communication and strategic collaborations.
Leveraging PR & Collaborations: Collaborating with influencers and partners to boost brand visibility and credibility through joint campaigns and press coverage.
Content Marketing Strategy: Crafting high-quality, valuable content tailored to MyOva's audience, including educational posts, original campaigns, and engaging video content, to establish thought leadership and drive organic growth.
Data Analysis: Implementing robust data analysis practices to track and measure the effectiveness of campaigns, allowing for continuous optimization and improvement of marketing strategies based on real-time insights.
THE IMPACT
The implementation of these strategies led to remarkable growth and engagement for MyOva over seven months. Total revenue increased by 200%, the conversion rate by 81%, and sessions by 68%. Email revenue rose by 218%, with the average open rate rising by 135% to 49%. Click-through rates (CTR) were up by 118%, and placed order rates (POR) increased by 304%. The strategic overhaul not only positioned MyOva on a path to continued online growth and industry leadership but also significantly boosted its revenue and engagement metrics.
Ecommerce brands have the power to change the world, but they need a reliable marketing strategy to help.
Ready to improve your marketing ROI by at least 30%?
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Book a free call and pave a smooth road to social media success.
- Alice Todd, Cofounder and Managing Director at SwimQuest Swimming Holidays
