Branding with flavour.
My favourite work.
Keep scrolling to see my latest projects and client reviews.
Project Overview: I managed non-profit, XPRIZE, social media for over 10 global projects, incentivising breakthroughs for the benefit of humanity. Owned by Peter Diamandis and Anousheh Ansari, we saw some incredible launches take place and took their social strategy to new heights, surpassing targets. See copy samples from their Instagram here.
Project Outcome: Upon joining XPRIZE, I conducted a comprehensive marketing audit, identifying areas for improvement in the existing strategy. Proposing and implementing a new approach, I achieved remarkable results, including a significant increase in key performance indicators (KPIs). Impressions surged by 122%, engagements soared by 104%, and post-link clicks saw an increase of 71.7%. Moreover, new user acquisition surged by 149%. Overall, sessions increased by 135%, with a notable rise in social media-driven sessions—869.93% from Twitter and 107% from Instagram. Notably, this 870% increase in traffic via Twitter occurred before Elon Musk joined the XPRIZE initiative as a sponsor. Given that Twitter was the sole channel for communication with our key sponsor, this 870% KPI became infinite for us. These impressive results underscore my ability to drive meaningful impact and deliver tangible results through strategic marketing initiatives.
$100M XPRIZE Carbon Removal, sponsored by Elon Musk.
The largest incentivised prize in history; I managed the global launch for this project across all social channels. This included strategy, copy, paid ads, organic content, tracking and reporting.
This was provided for non-profit, XPRIZE, and Elon Musk, who shared this content with his 52.7M followers.
$15M XPRIZE Feed the Next Billion, sponsored by Tony Robbins.
In an effort to feed future generations sustainably, I oversaw the launch and development of this incentive across social.
Copy, tracking, reporting and social strategy provided for both XPRIZE and sponsor, Tony Robbins, who shared with his 13M followers.
$10M XPRIZE Rainforest
Launched prior to my joining, I took on campaigns across all social channels, exceeding targets while staying within budgets.
This prize strives to enhance our understanding of the rainforest ecosystem and preserve this precious nature, with names such as Harrison Ford involved in the project.
Marketing at SilkFred
A snippet of my previous work,
plus a good story.
"Having worked with Gracie, she is a diligent and progressive digital marketer with a strong focus on data-driven social media and analytics. Gracie is both creative and adept at setting up the process and governance of all social media platforms, which in turn have achieved proven results and surpassed targets. She brings energy and passion to the work which is an added benefit to any team."
- Al Berry, Marketing Director at GreenRock Agency & XPRIZE
“Gracie is fab. She’s been with us through a period of very rapid growth necessitating her picking up a lot of new skills and working outside her comfort zone.
Always prepared to go the extra mile with workload whilst remains the most positive and upbeat team member. Gracie was a great person to work with and we will miss her energy and expertise.”
- Rob Liddiard, Head of Marketing at SilkFred
$20M XPRIZE Carbon
This prize aided breakthrough technologies to convert CO₂ emissions into usable products, helping the fight against climate change.
I oversaw content distribution along with paid ads, testing, and reporting; with the winning team, AirCo, acknowledged by TIME magazine as one of the top 100 inventions of 2020.
$5M XPRIZE Artificial Intelligence (AI)
This prize aims to accelerate the adoption of AI and create new technology that’s scalable to solve worldwide societal problems.
Social promotion alongside data analysis and reporting for this incentive managed by me.
$10M XPRIZE Avatar
This prize aims to create and utilise innovative avatar systems that can transport human presence to a remote location in real-time.
I ensured budgets were maximised and targets were met on all content distributed.
“Gracie is brilliant. She was always enthusiastic and always positive and everybody loved her for it. Over the 3 years, Gracie was at Hi Mum! Said Dad, she took our social presence from nil to thousands of followers and really helped get our brand out there in a big way. Better still, she did so much of it independently, always proactive and always hungry to learn newer better ways to get things done.”
- Craig Wills, Managing Director at Hi Mum! Said Dad
“It was a privilege to work with someone that operates with the passion and energy that Gracie does. Applying her expertise with purpose, she was great at presenting the value and impact of social media and marketing to the business. I can comfortably say that she will add significant value for any organisation she works with.”
- Ben Cheston, Head of Business Development at Hi Mum! Said Dad
Content Creation
Over the years I have directed creative campaigns around the globe. Here are a few of my favourites.
“Working with Gracie was an absolute joy. The energy and enthusiasm that she brings to every task she takes on is second to none. Gracie has a strong process-driven mindset which means that when she takes on a task, you can trust it will get done. That, coupled with her natural creative flair with copy made for a really valuable team member.”
- Jean Butterfield, Head of CRM at SilkFred
“Gracie is, without doubt, a social media guru - she was of great help in setting up SwimQuest’s initial social media accounts, ensuring we were posting relevant content for each and advising our team on the best way to utilise our videos, photos and brand stories. I would have no hesitation in recommending her.”
- Alice Todd, Co-Founder & Managing Director at SwimQuest
