5 digital marketing must-dos
Here are five of my current digital marketing must-dos, no matter what your brand is.
Profile Check-in - Check in with each and every one of your social media channels and their bios often. That means even the ones you aren’t regularly posting on - I mean literally everywhere your brand exists. See how each one sits on desktop vs. mobile and tablets too. See if you’re branding and links are up-to-date. Check if all your tracking is in place; check your hashtags and your tags. Are there any live campaigns running and how’s your tone of voice? Each bio for each channel has its own features and functions specific to that platform and its algorithm, but every single one is a part of your business’s digital presence. Check in frequently to ensure your entire digital footprint aligns.
Define your UTM Tracking - Start building links and using them everywhere you post. Whether it’s paid advertising or organic social, if your post has a link, it should have tracking attached to it. UTM tracking helps eliminate dark social and organise your data effectively with Google Analytics (soon-to-be GA4) through naming conventions, which increase data accuracy and insights. In order to come up with a UTM tracking system, this will be shaped around your content pillars, the platforms you’re using, the date you’re posting, whether or not it’s a test and a few other bits.
Monthly Auditing - This is where the fun happens. By doing a monthly audit of all channels, you’ll be able to understand what’s working, what’s not, and what tweaks you need to make to improve your content marketing. The best decisions are informed decisions - especially when it comes to business. Take time to reflect on your content in accordance with your goals, what your audiences engaged with most, your PPC spend vs. total revenue, and so on. Data is key to taking action, so monthly audits are a must for successful digital marketing; include your reach, click-through rates (CTRs), conversion rates, and all of the necessary KPIs to help steer your content strategy and create better results.
Make the switch to GA4 - As of July 1, 2023, Google Analytics as we know it will no longer exist. That means on this date, all of your data in Google Analytics will be gone with it too. So, how do you prepare? Make the switch now and start collecting data on both platforms; this way, you can build a data pool while learning the new interface and still have the old version to lean on. Even if you don’t start using the new interface yet (although I highly recommend it), by collecting your data in GA4 now, when the switch completes you’ll still have a significant amount of back-data to refer to. Watch here to find out how to get started with GA4. IMO, it’s not too bad!
Engage with your audience - Social media has the word ‘social’ in it for a reason. The whole premise of this entire social ecosystem came from the idea of being social with the world around us - ironically, but nonetheless. That means when you receive a comment from a customer, awesome! Now respond. Try not to leave people hanging in the comments, especially if they need your help. If you’re at the point where you’re getting thousands of comments, so much you can’t keep up, prioritise your engagements, respond to your immediates, and hit the ‘like’ button for those who are being kind enough to comment. Engagement means ensuring everyone who’s interacting with your content feels heard.
Need help with your digital marketing? Get in touch or email styledbygracieclemens@gmail.com.
